Car Dealer Website Templates & WordPress Theme | My Store
My Store is coming soon. Early-access pricing for the first dealers. Get early access
Car Dealer Early access
Smiling shopper on a dealership lot holding a phone showing a vehicle page
Coming soon

Car dealer website templates for WordPress

Built for car dealers.Backed by real dealership experience.

I've spent years designing, building, and managing car dealership websites, along with overseeing the marketing and technology behind them.

From WordPress development, custom programming, and website performance to Google Ads, SEO, Google Analytics, CRM systems, conversion tracking, and inventory feeds, I've worked hands-on with nearly every part of a dealership's online operations. Over the years, I've tried countless website platforms and solutions, but never found one that brought everything together the way I wanted. So I decided to build it myself, combining everything I've learned into one powerful, easy-to-manage car dealer website builder designed around what dealerships actually need.
Smiling shopper on a dealership lot holding a phone showing a vehicle page
Coming soon

Car dealer website templates for WordPress

Built for car dealers.Backed by real dealership experience.

I've spent years designing, building, and managing car dealership websites, along with overseeing the marketing and technology behind them.

From WordPress development, custom programming, and website performance to Google Ads, SEO, Google Analytics, CRM systems, conversion tracking, and inventory feeds, I've worked hands-on with nearly every part of a dealership's online operations. Over the years, I've tried countless website platforms and solutions, but never found one that brought everything together the way I wanted. So I decided to build it myself, combining everything I've learned into one powerful, easy-to-manage car dealer website builder designed around what dealerships actually need.
A look inside
{{ c.alt }}
6 ways

Car dealership website design, mix and match.

Start from our car dealer website templates: choose a homepage, a vehicle card and a vehicle page, then pick a color theme. Every combination works on phone, tablet and desktop.

{{ d.alt }}
{{ d.title }}{{ d.sub }}
Cloudflare

Faster vehicle photos with our Cloudflare plugin.

We recommend keeping your vehicle photos on Cloudflare instead of WordPress. Photos load faster for shoppers and your site stays quick. Prefer WordPress? That works too.

Cloudflare is free to start, or about $5 a month.

Every page a used car dealer website needs, already built

An automotive WordPress theme designed for phone, tablet and desktop.

{{ slideLabel }} page on desktop Screenshot
{{ slideLabel }} on a phone
{{ slideLabel }}
{{ slideLabel }} on a phone
VIN decoder fills in year, make & model
{{ slideLabel }} page on desktop Screenshot
Close-up of the filters: body style with counts and condition
{{ slideZoomPhoneAlt }}
{{ slideLabel }} {{ slideCaption }}
{{ slideLabel }} page on desktop Screenshot
{{ slideLabel }} on a phone
Close-up of the filters: body style with counts and condition
{{ slideZoomPhoneAlt }}
{{ slideLabel }} {{ slideCaption }}
{{ f.eyebrow }}

{{ f.title }}

{{ f.text }}

  • {{ pt }}
    •
Ready-made settings for
{{ l.name }}
Plus any other site, by link or by FTP / SFTP on a schedule. You can also build your own custom feeds by hand.
{{ f.shotAlt }}
{{ f.eyebrow }}

{{ f.title }}

{{ f.text }}

  • {{ pt }}
    •
What you can change
{{ ar }}
{{ f.shotAlt }}
{{ f.detailAlt }}
The technology behind the speed

DealerCore™

Built for Speed. Engineered for Performance.

Not all dealership websites are built the same. DealerCore Stack™ delivers lightning-fast page loads, instant inventory searches, and a smoother shopping experience. Built with a streamlined architecture and intelligent inventory indexing, it's designed to outperform most traditional dealership websites without unnecessary bloat.

Powered by Advanced Technology

Engineered with WordPress, PHP 8, and custom JavaScript, DealerCore™ combines Nginx servers, Redis and Varnish caching, and Elasticsearch-ready infrastructure to deliver exceptional speed, efficiency, and performance.

WordPress PHP 8 Custom JavaScript Nginx Redis Varnish Elasticsearch-ready
DealerCore vehicle page with photo gallery, price and lead buttons
Lightning-fast page loadsStreamlined architecture
Instant inventory searchIntelligent indexing
Redis + Varnish cachingOn Nginx servers
No unnecessary bloatLean, custom JavaScript
Email delivery

Lead emails that land in the inbox, not spam.

My Store comes with FluentSMTP ready to go. Connect Gmail, Google Workspace or SendGrid with a guided setup, and every lead alert, ADF/XML email and shopper confirmation sends through it.

{{ m }}
FluentSMTP email log listing lead alerts and shopper confirmations, each marked Sent, with Resend buttons
Every email logged See every lead alert and shopper confirmation, whether it sent, and resend any one with a click.
Behind the scenes

Manage every car from one simple screen.

Your inventory lives right inside WordPress. See every car at a glance, edit details in seconds, and let your feed keep the rest up to date.

{{ manageAlt }}
Add from phone

Post a car right from the lot.

Snap the photos, type the VIN, and the VIN decoder fills in the rest. No laptop and no waiting on the next feed import.

{{ p.alt }}
{{ p.chipLabel }} {{ p.chipTitle }} {{ p.chipText }}
STEP {{ p.n }} {{ p.title }} {{ p.text }} Soon{{ p.soon }}
SEO plugin

Every car ready for Google the moment it's posted.

Our SEO plugin comes preset for you and applies globally to every vehicle, page and blog post. Set it once, and every new car gets its search details automatically.

{{ s.title }} {{ s.text }}

A car dealer WordPress theme, built the right way

Car dealership website development, built in, not bolted on.

Built from the ground up

None of the bloat most dealer sites carry.

Most dealer websites are a stack of page builders, plugins and leftover code nobody uses, and it slows every page down. We stripped all of that out and built My Store from scratch, so each page loads only what it needs. The result is a faster site for shoppers and an easier one for you to run.

{{ t.title }} {{ t.text }}

Just the startMore features and templates are on the way.

Coming soon

Be one of the first dealers on My Store

Get launch news and early-access pricing.

Thanks! You're on the list. We'll email you when My Store launches.